There's no denying the fact that trailer graphics come with the most striking of aesthetic qualities imaginable. I am sure that most will agree with this fact, especially when you consider that these graphics are made with quality in mind. However, creativity is a different story, as designers should feel inspired when putting these together. As far as inspiration is concerned, here are a couple of concepts for these very designers to keep in mind.
JMR Graphics, as well as other companies, will tell you all about the concept of simplicity. At the onset, it's natural to want to create the most striking trailer graphics, incorporating some of the best designs in the process. Of course, there's the idea of travel to make note of, meaning that drivers and pedestrians will not be able to register countless images and words in a few seconds. To put it simply, these graphics must be relatively easy to read in short bursts of time.
High-quality would probably be the best term to associate with images which will be used. Depending on the client being serviced, the types of images will vary. What this means is that while one company may only want to use stock images, given their potentially lower budget, another may be able to spend more money on unique visuals. Whatever the case may be, designers must utilize these in ways that help out-of-home advertising become that much stronger.
You should also know what vehicles you're working with, seeing as how you may not want solely trailer graphics. If you're going to wrap a car, for example, the message a brand would like to convey would be best placed at the bottom of the doors. Vans have a bit more space to them, meaning that designers have somewhat more liberty when creating them. Make sure that you know what surface you're working with in order to maximize the effectiveness of these graphics.
Sometimes, all a designer needs to create trailer graphics is a bit of inspiration. From what I have seen, the best sources are the simplest ones, which is a point that cannot be so easily ignored. It's important for designers to look at how effective wraps have been made and emulate some of the best trends in the process. When this is done, designers show their capabilities and clients will be able to maximize their business in the process.
JMR Graphics, as well as other companies, will tell you all about the concept of simplicity. At the onset, it's natural to want to create the most striking trailer graphics, incorporating some of the best designs in the process. Of course, there's the idea of travel to make note of, meaning that drivers and pedestrians will not be able to register countless images and words in a few seconds. To put it simply, these graphics must be relatively easy to read in short bursts of time.
High-quality would probably be the best term to associate with images which will be used. Depending on the client being serviced, the types of images will vary. What this means is that while one company may only want to use stock images, given their potentially lower budget, another may be able to spend more money on unique visuals. Whatever the case may be, designers must utilize these in ways that help out-of-home advertising become that much stronger.
You should also know what vehicles you're working with, seeing as how you may not want solely trailer graphics. If you're going to wrap a car, for example, the message a brand would like to convey would be best placed at the bottom of the doors. Vans have a bit more space to them, meaning that designers have somewhat more liberty when creating them. Make sure that you know what surface you're working with in order to maximize the effectiveness of these graphics.
Sometimes, all a designer needs to create trailer graphics is a bit of inspiration. From what I have seen, the best sources are the simplest ones, which is a point that cannot be so easily ignored. It's important for designers to look at how effective wraps have been made and emulate some of the best trends in the process. When this is done, designers show their capabilities and clients will be able to maximize their business in the process.
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